Relationship among Experiential Marketing, Brand Image and Purchase Intention: Decathlon as An example
碩士 === 國立雲林科技大學 === 企業管理系 === 105 === Since the past, sporting goods are in the form of stores in the industry, and Decathlon to store business strategy to change the sporting goods industry type. How to get into the store to increase the purchase intention, or cross-selling way to replace the purpo...
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7egysb |