The Effects of Augmented Reality on Advertising Communication: Mood as a Moderator
碩士 === 國立雲林科技大學 === 企業管理系 === 105 === In recent years, augmented reality (AR) has been widely used, so that many people begin to focus on the expansibility of augmented reality. However, whether AR has a great potential on advertising or not, it is a matter issue for businesses. Therefore, the purp...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9d9644 |