Investigating User Brand Engagement and Loyalty from the Perspective of Information Adoption Model – Case from Facebook Fan Page
碩士 === 國立雲林科技大學 === 資訊管理系 === 105 === In the era of social media, social media is changing the way people interact with each other, and will be increasingly significant for branding, business and marketing. People can use online resources and platforms to share content, such as articles, photos, vid...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c84896 |