A Study on the Development and Marketing Strategy of Matzu Religious Culture in Xiluo Fusing Temple

碩士 === 國立雲林科技大學 === 文化資產維護系 === 105 === The purpose of this study is to explore the developmental process and marketing strategy of Matzu Wendou in Xilin Fuoxing County, Yunlin County. The promotion of cultural industries and the growing popularity of religious culture, the temple will be creative r...

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Bibliographic Details
Main Authors: I-Ching Cheng, 程意清
Other Authors: Ching-Yi Wang, Ph.D.
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/uesw7k