The Influence of Cartoon Icons on Parents' Purchase Intention of Children's Wear

碩士 === 元培醫事科技大學 === 企業管理系碩士班 === 105 === There are verities and different kind styles in the children’s wear market. When the consumers purchase their own apparel, they are not only concerned about the visuals but also the comfortable and stylish.The kids clothes has diverse pictures which com ,.fro...

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Bibliographic Details
Main Authors: Huang,Yan-Ling, 黃雁苓
Other Authors: Chiang,Chang-Tzu
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/17282671242630047923