Using Means-End Chain Model to Analyze the User Willingness of the Mobile Health APP

碩士 === 元培醫事科技大學 === 資訊管理系數位創新管理碩士班 === 105 === Population aging is a global trend nowadays; and the growing popularity of smartphone and tablets usage causes a crazy amount of mobile apps in the market. The mobile health applications (apps) industry has exploded because of this trend of aging popula...

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Bibliographic Details
Main Authors: HUANG, MEI-CHIEN, 黃玫蒨
Other Authors: LIU, SHU-FAN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/69950878895087252712