The Study of Customer Value for coffee capsules Using Means-End Chain Theory
碩士 === 元培醫事科技大學 === 資訊管理系數位創新管理碩士班 === 105 === There are more and more coffee making products in market to fulfill the increment of domestic coffee requirement. Coffee lovers tend to have their own preference making their own coffee and these preferences can vary from different individual whereas th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31018242267483774114 |