Study on loyalty of small and medium enterprises to credit loan of banks from perspective of customer relationship

碩士 === 元智大學 === 管理碩士在職專班 === 105 === Banks are numerous and the competition is severe. In order to enhance market share and profit margin, they all make efforts on hardware and software. The expenditure of hardware is greater and the return is slow. The costs on software-personnel service and digita...

Full description

Bibliographic Details
Main Authors: Hsun-Yu Chang, 張薰予
Other Authors: Ja-shen Chen
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/6mns6m