CATERING CHANNEL MANAGEMENT IN TAIWAN’S BEVERAGE MARKET: A CASE STUDY

碩士 === 元智大學 === 管理碩士在職專班 === 105 === With the global trend toward health in the beverage market, changes in consumers’ dietary habits and market changes as the aging population, foreign cultures, and conveniences from innovative technologies have made beverage selling not to solely target on retaile...

Full description

Bibliographic Details
Main Authors: Wei-Shih Teng, 鄧維師
Other Authors: Hilary Cheng
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/05354869000824314047