A study of specialized wedding planner business model development and service innovation

碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 105 === The innovation business model may change the entire business pattern; the company of this case study uses alliance strategy to provide multiple services to create industry “Blue Sea Strategy”. To provide diversified service content and through the integrat...

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Bibliographic Details
Main Authors: Yu-Tung Chen, 陳宥彤
Other Authors: Tung-Shan Liao
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/94597151127176811378