A Meta-cognition Perspective of How Salespeople Handle Customer’s Rejection: The Moderating Influence of Selling Goal
碩士 === 元智大學 === 經營管理碩士班(行銷學程) === 105 === The purpose of this study is to explore how salespeople use different types of metacognition to accommodate customer rejection and choose different objection handling strategies. This study also examines whether selling goal of the salesperson moderates the...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/e7aq3a |