The New Era of Religious Marketing - a Case Study of Yuan-Dao Guanyin Temple
碩士 === 真理大學 === 宗教文化與組織管理學系碩士班 === 106 === This study discusses the commercial services of contemporary religions induced by present secular influence, and strengthen the emotional marketing code commonly used in traditional religions. The religion gradually becomes a consumer commodity that off...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ubt93k |