Trust and Purchase Intention in Social Commerce: Socialization, Perceived Risk and Brand Reputation Perspective
碩士 === 國立中正大學 === 資訊管理系研究所 === 106 === Social commerce is a new development in e-commerce generated by the use of social media to empower customers to interact on the Internet. The recent advancements in ICTs and the emergence of Web 2.0 technologies along with the popularity of social media and soc...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q7raxq |