The Driving Forces of Deshopping Proclivity in Mass Market Context
碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 106 === As the commercial market becomes more and more competitive, retailers should pay more attention to customer management and give consumers more flexible space on shopping to retain long-term customers. However, it has created a situation that consumers retu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mpn4b3 |