The Influence of Advertising Appeal, Website Stickiness on Internet Advertising Effectiveness：A Case Study of Google AdWords
碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 106 === The arrival of the global digital era has both accelerated the development of e-commerce and affected enterprises, which have shifted allocation of their advertisement budgets from conventional media to digital marketing. The “Keyword Advertising” is popula...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56qcj2 |