The Impact of Vendor-specific Guarantees, Customer Reviews on Initial Trust and Intention to Buy —the Moderating Effect of Online shopping experience
碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 106 === As the rise of online marketing and the popularity of online shopping, establishing online trust and consumers’ intention to buy is an unavoidable issue, especially those do not enjoy a brand reputation. This study examined the effects of vendor-specific gu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a5yv83 |