How to Use a New Corporate Identity to Enhance the Brand Image?－A Case of Chinatrust Brothers Baseball Team.
碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 106 === October 13, 2013, Brother Elephants Baseball Club lost the last game of the season in 1:2. They ended up the season with 55 wins and 65 loses and it was the last place of the league. Because of the poor management, the team was sold to CTBC after the season...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z7k3kd |