When Innovation Fails to Disrupt: A Case Study on FTV’s New Media Ventures
碩士 === 國立中正大學 === 傳播學系電訊傳播研究所 === 106 === Considering that the mass audience is gradually transferring their media consumption from relying mainly on traditional TV sets to online platforms, traditional TV firms are urged to innovate themselves in order to sustain their market share and profit. Few...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s8nwy6 |