A Study on the Value of Individual Coffee Shops: An Application of Means-End Chain analysis
碩士 === 國立中正大學 === 企業管理學系碩士在職專班 === 106 === With the growth of coffee drinking population, individual coffee shop sprung up like mushrooms in Tainan city. Most of those shops located in alley or narrow streets due to their funding limitation, which is very different from chained coffee shops located...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/auc64q |