Motivations and Influence Factors of Consumers' Wedding Dress Buying Decisions

碩士 === 國立中正大學 === 高階主管管理碩士在職專班 === 106 === Taiwan is the world's largest exporter of wedding dresses, and Taiwan's design of wedding products has been recognized by countries around the world. In terms of quality and popular elements, it is also in sync with Europe and the United States. B...

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Bibliographic Details
Main Authors: CHEN, YI -CHANG, 陳奕錩
Other Authors: 曾光華
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/mrutk5