A Study on the Facebook Brand Fan Page Strategy and Performance: A case of one musical instruments company
碩士 === 長庚大學 === 商管專業學院碩士學位學程在職專班經營管理組 === 106 === Facebook fan pages are good communication marketing channels for companies. Companies can publish campaign theme, information and activities related to brand management through their own Facebook fan pages. Consumers treat Facebook fan pages as the b...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/7p5229 |