Social Media Marketing in Vietnam Hospitality Industry: The Benefits for Brand Community Participants and the Impact of Online Participation on Brand Trust and Brand Loyalty
碩士 === 長庚大學 === 商管專業學院 === 106 === A Facebook fan page can assist the company to effectively reach and attract potential customers as well as maintain the relationship with them by providing more benefits to fans who follow company Facebook fan pages. The aim of the current study was to understand t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q7rt32 |