Social Media Marketing in Vietnam Hospitality Industry: The Benefits for Brand Community Participants and the Impact of Online Participation on Brand Trust and Brand Loyalty
碩士 === 長庚大學 === 商管專業學院 === 106 === A Facebook fan page can assist the company to effectively reach and attract potential customers as well as maintain the relationship with them by providing more benefits to fans who follow company Facebook fan pages. The aim of the current study was to understand t...
Main Authors: | Thi Hang Ninh, 寧氏姮 |
---|---|
Other Authors: | C. L. Kuo |
Format: | Others |
Language: | en_US |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/q7rt32 |
Similar Items
-
The Influence of Online Community Commitment and Brand Trust on Brand Loyalty
by: Handy Fennyanto, et al.
Published: (2012) -
The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty
by: Retno Dewanti, et al.
Published: (2011-11-01) -
The effect of experiential marketing on brand community identity and brand loyalty – brand community participation as a mediator
by: Yeh, Szuyu, et al.
Published: (2013) -
The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty
by: Innocentius Bernarto, Margaretha P. Berlianto, Yohana F. C. P. Meilani,, et al.
Published: (2020-10-01) -
The Relationship among Brand Trust, Brand Benefit, Brand Value and Brand Loyalty -A Case of Luxury Goods Industry
by: Yi-jun Chen, et al.
Published: (2006)