A Study on Cultural Creative Products Cognitive and Shop Atmosphere and Purchase Intention
碩士 === 中華科技大學 === 經營管理研究所 === 106 === This study investigates into the cultural creative industry, using samples from the National Cultural and Creative Gift Center, to provide recommendations for operational management and marketing strategies. Study population includes international travelers ente...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2pzg79 |