A Study on C2C Online Auction User Behavior, Perceived Value, and Customer Satisfaction-Using Shopee and Carousell Auction Sites as Examples
碩士 === 中華大學 === 科技管理學系 === 106 === The questionnaire survey and case study methods were adopted in this study to investigate Shoppe and Carousell user behavior (use motivation, demand considerations), perceived value (perceived value, perceived quality), operational benefits (operational benefits an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5a9sn4 |