Gentle monster's Display Art Marketing-An Example of Diverse Marketing Tactics
碩士 === 中華大學 === 企業管理學系 === 106 === This thesis selects the Korean new glasses brand Gentle Monster (hereinafter referred to as GM) as the case of study to deeply discuss how a Korean glasses company uses installation art and multiple marketing strategy to build a brand successfully and become a dark...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d95e69 |