Experiential Marketing, Brand Awareness, Customer Satisfaction And Purchase Intention－Take the example of the protective gear in Hsinchu area
碩士 === 中國科技大學 === 企業管理系 === 106 === For the past 30 years, the growing population of the golden years, sports fan and labour forces have stimulated the demand of the protective gear and thus sprang up the protective gear's industry in Taiwan. Researches have shown that the sales performance...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f976b4 |