The Impact of Advertisement Preference for Perfume Sexual Appeal on Purchase Intention Gender and purchase purpose as Moderators
碩士 === 中原大學 === 企業管理研究所 === 106 === The advertising industry is a supportive industry. The surplus of the industry usually fluctuates along with the prosperity of the economy. Reichert and Carpenter (2004) found that from 1983 to 2003, in order to achieve the advertising effect that sexual appeals c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6q57jb |