Purchase Intention in Subscription-based Online Music Service: from the Perspective of Push–Pull–Mooring Model
碩士 === 中原大學 === 國際經營與貿易研究所 === 106 === The mobile network has changed our daily life as well as music. More and more people choose to use online subscription-based music services to listen to music. This service platform is an innovative experience for music lovers. According to the IFPI, digital mu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7vx574 |