Framing Effect on Online Consumer Purchase Intention for Green Products
碩士 === 中原大學 === 國際經營與貿易研究所 === 106 === This study will explore the positive and negative impacts of message framing on consumers'' willingness to buy green products from online stores, adding corporate concept, regulatory focus and product type as moderation variables. We use 2 (me...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/547p3a |