The Effect of Social Support, Experience Quality, and Perceived Risk on Consumer’s Trust and Purchase Intention in Online and Offline Environments
碩士 === 中原大學 === 資訊管理研究所 === 106 === In recent years, the Online to Offline or Offline to Online (O2O) business model combines sales and experience to bring new opportunities and challenges. However, how to integrate online community support and offline experience quality is still a topic worthy of f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y8r64g |