A Study on Tourism Marketing Strategy for Chinese Tourists Traveling to Taiwan

碩士 === 崇右影藝科技大學 === 經營管理系 === 106 === Chinese tourists have become one of the main sources of customers for the tourism industry in Taiwan, which is substantial progress achieved via cross-Strait exchange. For Chinese tourists to experience better service quality and travel itineraries in Taiwan, it...

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Bibliographic Details
Main Authors: Chen,Wei-Cheng, 陳威丞
Other Authors: CHIU,CHIH-WEI
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/ycf9pt