The Product Trust Effect Brand-Image Study-Service Quality and Customer Loyalty as Mediator

碩士 === 健行科技大學 === 國際企業經營系碩士在職專班 === 106 === In spite of the fierce competition in the international cosmetics industry, European and American companies continue to use idols to help market their products and remain the leading brands. As a result, most Taiwanese skincare and cosmetics makers are at...

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Bibliographic Details
Main Authors: I-Huei SU, 蘇怡慧
Other Authors: Yuh.Shy Chuang
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/rf4zn2