The Research of Brand Image, Loyalty and Parch Intention for Cosmetics Marketing in Different Access Types

碩士 === 健行科技大學 === 企業管理系碩士班 === 106 === Although the global economy is not optimistic, but the consumer awareness of maintenance, no matter in skin care, body, beauty food or cosmetics, etc., people through information sharing, the more attention to the concept of maintenance, So that skin care prod...

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Bibliographic Details
Main Authors: SUN CHIA-YI, 孫嘉怡
Other Authors: 王啟秀
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/7w25z2