Marketing Management Strategies of Social Media (Facebook) in Taiwan-A Case Study of Apparel Wholesale Merchants

碩士 === 朝陽科技大學 === 企業管理系 === 106 === In recent years, it has caused considerable impact and shock to the fierce competition of parity apparel wholesale market due to foreign well-known chains of parity apparel staged and grabbed the Taiwan's market one after another, such as ZARA and UNIQLO. It...

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Bibliographic Details
Main Authors: WANG, HUI-CHUN, 王惠君
Other Authors: TU, YU-CHENG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/m92v9j