| Summary: | 碩士 === 朝陽科技大學 === 企業管理系 === 106 === In recent years, it has caused considerable impact and shock to the fierce competition of parity apparel wholesale market due to foreign well-known chains of parity apparel staged and grabbed the Taiwan's market one after another, such as ZARA and UNIQLO.
It needs to strengthen marketing and management in order to have a place in this competitive parity apparel wholesale market so that it can avoid being submerged in the competitive trend.
With the rise of e-commerce and the prevalence of social media in recent years, as well as the maturity of mobile Internet technologies, many businesses and stores all rely on social media marketing and sales platforms. Many stores' product discount information, and promotions are available through social medias and customers. This is a very creative and immediate marketing approach.
This study focuses on the advantages of Facebook marketing in parity apparel wholesale merchants application, the strategy of applying Facebook marketing and the application of Facebook's fan group.
Through interviews and analysis, this study shows that:
1.The advantage of marketing of parity apparel wholesale merchants market applying Facebook was to save huge advertising fees, have a variety of interactive modes, spread benefits, and lower the fans threshold.
2.Parity apparel wholesale merchants application Facebook's marketing strategy is convenience, customer group, according to the number of praise adjusted inventory, Word-of-mouth marketing.
3.The effectiveness that businesses of parity apparel wholesale merchants market applying Facebook to market was to widen customer source.
4.The main way that parity apparel wholesale merchants stores use Facebook to manage their fan bases is to update their posts, be creative, interact with customers in real time, and use advertising strategies.
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