The Effects of Customer Service Quality on Customer Satisfaction and Loyalty: The Case of VNEX Money Transfer Service
碩士 === 朝陽科技大學 === 企業管理系 === 106 === This study investigates the impact of customer service quality on customer satisfaction and loyalty. Data collected from the customers who conducted the money-transferring transaction in VNEX. In this study, the SERVQUAL model, proposed by Parasuraman et al., (198...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d76v5e |