The Effects of Brand Attitude and Brand Attachment on Brand Equity—Rebranding as Moderators
碩士 === 朝陽科技大學 === 企業管理系 === 106 === Brand aging has always been a problem that many companies face in their operations.Companies must find the way to re-attract consumers through rebranding. This research focuses on the influence of the post-rebranding attitude and attachment to the initial brand on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/369pt8 |