How Guanxi Affect the Word-of-Mouth Influence in Social Media Context: An Empirical Study in Vietnam
碩士 === 朝陽科技大學 === 企業管理系 === 106 === This study aims to explore how Confucian philosophy - guanxi influences the word-of-mouth (WOM) influence in social media under Vietnamese context. This study used an online survey and hierarchical regression approach to test the research framework. Drawing on a s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nx6d32 |