Commercial Long-Term Care Insurance for Senior Citizen Purchase Intention- Perspective of Marketing Strategy.
碩士 === 朝陽科技大學 === 保險金融管理系 === 106 === With the declining birth rate and the rapid growth of the aging population in Taiwan, coupled with the advancement of medical science and technology, the proportion of elderly people is also increasing. Since 1993, Taiwan has entered an ageing society. As the ti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y57pfk |