Exploring the Influence of Luxury Brand Perception, Perceived Value, Vanity and Trust on Consumer's Purchase Intention- In the Case of Designer Handbag

碩士 === 朝陽科技大學 === 應用英語系 === 106 === The improvement of national income level, changing of economic environment and consumption pattern, and the progress of the quality in our life have also made Taiwan a new market pursued by global luxury brand manufacturers. Especially, some people say that "...

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Bibliographic Details
Main Authors: CHEN, YUE-RONG, 陳玥蓉
Other Authors: LIN, MENG-JANG
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/hk2m8t