Exploring the Influence of Luxury Brand Perception, Perceived Value, Vanity and Trust on Consumer's Purchase Intention- In the Case of Designer Handbag
碩士 === 朝陽科技大學 === 應用英語系 === 106 === The improvement of national income level, changing of economic environment and consumption pattern, and the progress of the quality in our life have also made Taiwan a new market pursued by global luxury brand manufacturers. Especially, some people say that "...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/hk2m8t |