The Impact of Embedded Marketing and Emotional Attachment in the Korean Drama on the Willingness of Traveling
碩士 === 朝陽科技大學 === 休閒事業管理系 === 106 === Abstract Under the influence of the Korean dramas, it not only starts a trend of people becoming Korean maniacs, it also promotes the famous tourist spots which are being filmed in the Korean dramas. It has also created a wave of theme sightseeing tours based on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hn9c2w |