The Research of the Relationship between Perceived Risk and Loyalty on Buying Hand-Shaking Beverages- Using Nantou Junior High School Students as an Example
碩士 === 朝陽科技大學 === 休閒事業管理系 === 106 === As living standards improve, the consumer perceived risk has increased year by year. Recent years, “Plasticizer crisis”, “Poisonous starch crisis”, “Poisonous Tea crisis” and other food safety incidents, make consumers pay more attention to the quality of hand-...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/azt4hm |