An Investigation of Pleasure, Experiential Value, Satisfaction, Purchasing Intention of Agricultural Products and Behavior Intention of Festival Visitors – Taking the Horse Carriage Festival of Tsou Ma Lai Farm in Tainan City as Exampl
碩士 === 台灣首府大學 === 休閒管理學系碩士班 === 106 === The purpose of this study was to investigate the interrelationship among pleasure, experiential value, purchasing intention of agricultural products, satisfaction and behavior intention of festival visitors, as well as to explore the impact that pleasure had o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wug2ew |