The Empirical Study of Corporate Social Responsibility Affects Brand Equity: A Moderation and Mediation Model, Evidence from Mongolia

碩士 === 大葉大學 === 企業管理學系碩士班 === 106 === Corporate social responsibility (CSR) is a crucial issue that contributes to sustainable development by delivering economic, social and environmental benefits for companies in all industries. In addition, CSR may impact buying decisions where customers are inten...

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Bibliographic Details
Main Authors: SUKHBAATAR ZAGARSUREN, Sukhbaatar Zagarsuren
Other Authors: BENJAMIN C PARNG
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/83sqf9