The Study of Perceived Value Influence Professional Baseball Accessory Products Purchase Intention

碩士 === 大葉大學 === 企業管理學系碩士班 === 106 === Through the scrutiny of brand image of the sponsor, the quality of products, the quality of services, promotion, and the willingness of purchasing, the study is aiming at the discuss between the perceived values of professional baseball merchandise and the willi...

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Bibliographic Details
Main Authors: JHENG,JING-MING, 鄭景明
Other Authors: PANG,JYUN-LING
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/sd53hh