The Study of Branding Preference, Service Quality, Environment and Promotion Affects Coffee Chain Purchase Intention
碩士 === 大葉大學 === 企業管理學系碩士班 === 106 === The domestic coffee industry keeps growing in Taiwan, and also the entry barrier is not to high that causes many firms expanding their tarritory to coffee market. Therefore, the existing competitors of the coffee chain store are getting more and create potential...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k4g4uv |