A Study of the Relationships among Perceived Corporate Social Responsibility, Brand Attachment and Customer Citizenship Behavior

碩士 === 大葉大學 === 國際企業管理學系碩士班 === 106 === The present research is based on the Taiwan Tourist Hotel customers’ staying, as a matter of fact, the study pretends to obtain meaningful findings about the relationship between perception of corporate social responsibility, brand attachment and citizenship...

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Bibliographic Details
Main Authors: WU, XIN-HAN, 吳信翰
Other Authors: Yang, Fong-Hua
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/7v44k8