A Study of the Relationships among Perceived Corporate Social Responsibility, Brand Attachment and Customer Citizenship Behavior
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 106 === The present research is based on the Taiwan Tourist Hotel customers’ staying, as a matter of fact, the study pretends to obtain meaningful findings about the relationship between perception of corporate social responsibility, brand attachment and citizenship...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7v44k8 |