The Study on Consumers’ Purchase Intention for Massage Chairs Based on the Theory of Planned Behavior Combined with Experiential Marketing
碩士 === 大葉大學 === 運動健康管理學系 === 106 === This study aims to understand the Behavior Intention of consumers in purchasing massage chairs, and through the comprehension of the relationship between the Theory of Planned Behavior and the Experiential Marketing, we can find out whether the Experiential Marke...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/ty8p6w |